ROBINSONS FORMULA: WE LISTEN TO OUR CUSTOMERS
An article published in Hawaii Filipino Chronicle, October 16, 2005

MANILA – Robinsons Land Corporation (RLC), one of the Philippines ' leading property companies, proves that its huge success in the local realty market can be duplicated even in foreign shores, particularly the US .

In an interview with RLC General Manager Danilo E. Ignacio, he shared RLC's formula on how it started gaining foothold on the US market. “We listen”, said Mr. Ignacio, adding that “Simple as it may seem, listening is a learned skill that we at RLC faithfully adhere to. Our secret is that we really listen to our clients. We've done our research and personally met with many Filipino-Americans in the United States and directly from them we'd have a very good idea of what they want. We are quite known for developing properties that provide long term value and ease of living.”

One fine example is McKinley Park Residences (MPR ) - This magnificent 43-storey “All Loft” residential tower was designed based on careful study of the market and direct customer inputs. Located at the heart of Fort Bonifacio Global City (FBGC) and just a block away from the world-class St. Luke's Medical Center (SLMC), MPR is a telling proof that having direct market insight is very important in developing prime properties. Opening in 2008, SLMC, is destined to be among the Philippines ' most advance hospitals in terms of medical facilities, professional expertise and patient care.

With this, future MPR residents particularly the Fil-AM baby boomers can still enjoy the same peace of mind and 24/7 health care access they enjoy back in the US.

“Since its launching in June 2005, McKinley Park Residences' sales have grown tremendously beyond RLC's expectations.” cites Mr. Ignacio. “Through the concerted efforts of the International marketing team, we are effectively promoting and generating a lot of interest not only from our ‘Kababayans' but also from foreign investors.”

Set amidst a neighborhood of medical facilities, international schools, restaurants, mall and boutiques, MPR offers residents unmatched conveniences at the heart of the country's most modern and fully master-planned business district - the FBGC. F ramed by ceiling high windows overlooking the Makati and Ortigas Skyline and the emerald greens of Manila Golf - MPR residents are instantly treated with panoramic views and relaxing experience.

Backed by the strength of the JG Summit Holdings (JGSH), a leading Philippine business conglomerate, RLC has a solid reputation for completing projects on time and on specifications, and meeting all expectations of buyers. JGSH was founded by Mr. John L. Gokongwei, Jr., Chairman Emeritus and one of Asia 's most successful taipans.

Due to the overwhelming response for its prime properties RLC's International Marketing Team will conduct another roadshow this Fall at the following areas: New Jersey on Oct. 15-16; Chicago on Oct. 22-23; and Hawaii on Oct. 29-30.

“Our formula is we listen and with it comes a great product”, said Mr. Ignacio. McKinley Park Residences is available in affordable one-bedroom, two-bedroom and three-bedroom loft units.

Price is as low as US$ 44,000 and monthly payment is as low as US$ 472.00 (zero interest with no lump sum).

For more details, please call our Toll Free Number: 1-866-401-4441 or (323) 664-0272, or log on to www.robinsonsproperties.com.ph or e-mail us at properties@robinsonsland.com